BBC's North American Billboards Engage Their Viewers
I found a series of incredibly interesting ads from BBC World today that are not only striking on their own but are also noteworthy in the way they engage the viewers and take their voice into account by using a live opinion poll embedded into a billboard.
All of the billboards confront increasingly important national and foreign policy issues that the U.S. has to confront but at the same time they let the people looking at them decide how the country should respond the each issue.
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Reader Comments (17)
- Michael Jensen (SoloSEO), June 14, 2007
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The weird part is that all of the billboards have the same "short code" (47647) and the two sided opinions on all of the boards are the exact same. So when you vote you're not just voting on that one issue, you're agreeing with the general viewpoint. A bit deceiving actually. Of course paying for 4 different short codes will cost $4000 - $6400 per month, which they probably aren't interested in paying for.
- Curtis Miller, June 14, 2007
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Very interesting. How long do they leave up each incarnation? In which city were these taken?
@Michael - Uh... those are pictures of the same billboard, probably taken over time...
- JakeNudge, June 14, 2007
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Thats a brilliant campaign even without the SMS vote aspect. But you certainly do get the impression that, if BBC are prepared to ask their viewers to decide then BBC will provide you with a balanced approach to news coverage on the big issues.
- kai macmahon, June 14, 2007
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This is a real interesting campaign. They should combine with this: http://www.wired.com/gadgets/miscellaneous/news/2007/06/eyetracking
I'll be interested to see the data once the campaign is complete.
- shor, June 14, 2007
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Interactive advertising is definitely a growing trend. From Bluetooth-enabled billboards (http://www.wordsun.com/cc98.htm) to a custom installation of a XBOX360 into a bus stop billboard (http://www.gamesetwatch.com/x360.jpg), advertisers are looking at engaging the previously passive consumer.
One of my favorites is the DDR-like reactrix (http://www.reactrix.com/)
- Diggstealer, June 15, 2007
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Why do you guys always take content from Digg and post it on your blog? No real resources?
- SteveW, June 15, 2007
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You can see from the background that all of these billboards are in the same location. So they are probably changed on a daily, weekly, or monthly basis. Thus they can use the same short code because only 1 is up at any given time.
- Adrienne Doss, June 15, 2007
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@Diggstealer
Being that Digg is just a news aggregator and not a content creator, you can't really steal anything from Digg. Everything on Digg has already been published elsewhere.
- Anna carlton, June 21, 2007
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Michael Jensen - Short codes don't work like that. In the UK is costs approx ?Ǭ1,000 for a short code. By asking the person to text 01, 02 etc that specifies which billboard you are voting on. Therefore you vote does count for what you wanted it to.
- Porinasdo, July 2, 2007
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- RedNikki, October 1, 2007
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Cameron Diaz takes a big swig of soda and shows the world that she can belch!
- Shirley, January 8, 2008
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As a Brit, I'm interested to see how the BBC spends the tax it collects from me and all other TV-owners in the UK. Naturally, the BBC doesn't tell us that its spent some of the money on billboards.
- Ben, January 9, 2008
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Shirley, as a fellow Brit who pays the license fee I can tell you that none of it is spent on BBC World or BBC America, they use advertising to make revenue (hance the billboards); don't panic!
- DamionKutaeff, March 22, 2008
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- sarcatrainisssa, March 29, 2008
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- Benchiktovchik, 3 weeks, 6 days ago
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Приветствую всех! У меня такой вопрос,кто что интересное подскажет буду признателен. Мы с друзьями собираемся поехать в круиз по просторам России и ближнего зарубежья месяца на два на своих машинах,но не как не можем согласовать маршрут,если у кого уже был опыт такого путешествия,может,что посоветуете.Девчонок с собой не берем,думаем,что во все городах России с этим не будет проблем,если у кого будут рекомендации и в вопросе отдыха с девушками тоже буду признателен.
С уважением Сеньчик
