Even before the birth of the Internet and Social Media, an editorial calendar has been a handy friend for advertisers. It has helped traditional marketers effectively send out their message when promoting a product. According to a study conducted by the Dominican University of California, people who write down goals, share, and update it weekly [...]
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Microsoft adCenter: Making AdWords-like Location Targeting Changes
Targeting your potential customer is easy with Google AdWords. Regardless of his or her location, all you need is to build your keyword list, incorporate it with your ad copy, and set your targeting options. Unfortunately, the case is not the same with Microsoft’s adCenter. That’s why they’re redesigning their adCenter, to mirror the Google [...]
Owners Shuts Scroogle Down for Good
After last week’s report that Google is blocking private search engine Scroogle, the site was shut down for good. Owner Daniel Brandt blames Google and the DDoS attack made by those who have personal vendettas against him. He shared on BetaBeat: “Scroogle.org is gone forever. Even if all my DDoS problems had never started in [...]
YouTube Next Cause: Helping Nonprofits with Video Marketing
YouTube announced its “YouTube Next Cause,” a whole day summit to help nonprofit organizations with video marketing. As posted on the program’s application page: “YouTube Next Cause is a new program designed to help innovative organizations that are already changing the world learn how to better use online video to drive action… At an exclusive [...]
Brighter Option Integrates Page Insights to its Ads API
London-based software development company, Brighter Option, announced its updated Social Ad Management tool. The company has integrated the Facebook Page Insights API to its SAM, which allows it to make ad creative and optimization more efficiently. It also helps businesses select effective ad creative for page post ads. Page post ads are new Facebook offering [...]
Three Ways to Target Your Facebook Audience
Because many users are sharing a handful of personal information on Facebook, marketers are using the social network to target their potential market. In relation to this, the social network giant connects advertisers with users based on a particular demographic. Good thing, there are various ways on how you can target your audience using the [...]
Optimizing Your PPC Ads with a Tweak
When it comes to optimizing your pay-per-click ads, there are two things that you can do: Overhaul your ad copy or tweak it. However, there are those who are resistant to the tweak approach. They think that a small change on an ad will only result to minimal improvement. They didn’t know that both approaches [...]
Getting Started: Successful PPC Advertising on LinkedIn
With over 100 million users, LinkedIn proved itself as a business-to-business community that’s more than just a pile of resume. In fact, it became a successful social media platform for business professionals, providing opportunity for companies to generate lead. Thus, it’s important to know how businesses can advertise on the B2B social network successfully. Write [...]
Let Your Business Do the Visual Tweeting!
Oftentimes, businesses find it difficult to create a visual presence on Twitter. However, the micro-blogging site is one social media that marketers can’t ignore since more users keep their Twitter feed open the whole day. Being able to share visually appealing content to your followers is one way to engage them in real time. Follow [...]
Facebook Ads Offers FastTrack and Start to Success
With the changes that Facebook is undergoing, advertisers need a new set of skills to succeed in social media marketing. On the other hand, the social network giant must educate marketers to smooth out the learning curve. Thankfully, they’re offering two introduction programs for first-time advertisers: FastTrack and Start to Success. FastTrack provides ad reps [...]
