Alltop Top's Search Engines
High search engine rankings is something that many of us dream about and very few of us achieve. To obtain these rankings, in many cases you have to manipulate search results, but what if you could rank high naturally?
Guy Kawasaki brought to my attention that Alltop ranks high on Google for the following terms:
moms: 1 of 105,000,000
twitterati: 1
oddities: 2
egos: 4
lifehacks: 5
celebrities: 6
dads: 7
venture capital: 7
teen news: 10
humor: 11
career: 11
fashion: 13
mac news: 13
design: 14
journalism: 15
startups: 15
green: 16 of 1,120,000,000
gaming: 16
personal finance: 17
gadgets: 22
photography: 25
small business: 25
world news: 28
seo: 28
politics: 29
autos: 29
food: 31
Guy didn't plan on ranking organically for any of these terms or never optimized his site for search engines, but here is how he did it:
- Quality content - he tried to add quality blogs into Alltop. By trying to keep his website filled with good information and content, it would ensure that people would come back.
- Creating buzz - when Alltop first came out, hundreds if not thousands of bloggers started talking about it. This helped Alltop build its' link popularity at a rapid pace (naturally). Plus, do to the buzz many bloggers wanted into Alltop and once they got in they also blogged about getting in.
- Creativity - everyone at Alltop was looking for more ways to drive traffic to the site. For this reason they created Alltop badges, which helped drive traffic and indirectly it also helped with link popularity.
- Structure - the subdomain structure used on the website is also helping with rankings. When they initially launched the site, they used a subdomain structure thinking it would be useful for users, but it also helped them with their rankings.
- Branding - when Guy Kawasaki makes a speech, he usually mentions Alltop. This has helped brand the website and build more visibility to it.
Overall it seems that the Alltop crew has done a good job at ranking high for some competitive terms naturally. So the next time you want to rank high on the SERPs, be creative and maybe you will rank high like Alltop.
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Reader Comments (55)
- Luke Harvey-Palmer, June 16, 2008
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Nice work Neil...a good tight summary of how to rank well in search engines! This should help to demystify the art for many people! The bottom line for me is "content is still king" - just look after your readers, and your SE rankings will look after themselves!
- Chris, June 16, 2008
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It is great, Kawasaki did it with minimal spending.
- Chris, June 16, 2008
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It is great, Kawasaki did it with minimal spending.
- Bill, June 16, 2008
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I've visited AllTop on several occasions and I have to say it's really an amazing website. Without a doubt they have the best of the best.
- Yura, June 16, 2008
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Though Guy said it is pure luck, I say it is the power of Guy's brand that his following spreads the news like wildfire. Without Guy (or most importantly his blog and followers), launching All Top with the same budget and quality wouldn't be that successful. Now, remember how much time and effort it took Guy to get where he is now and you'll understand how much effort it requires to create a successful website.
- Dan, June 16, 2008
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What the heck is a twitterati?
- Guy, June 16, 2008
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Dan,
It's the Twitter feed of the most interesting and active people on Twitter. It's a way of seeing what's happening on Twitter without following a bunch of people. We allow you to scan about 75 people's tweets in 30 seconds.
Thanks!
Guy
- Guy, June 16, 2008
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Dan,
It's the Twitter feed of the most interesting and active people on Twitter. It's a way of seeing what's happening on Twitter without following a bunch of people. We allow you to scan about 75 people's tweets in 30 seconds.
Thanks!
Guy
- Mo, June 20, 2008
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Awesome! That's all there is to it. Thanks!
- OP Team, June 22, 2008
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For some reason your contact page is not working.
We just wanted to ask you to check out, www.ourplanet-retreats.com and tell us what you think.
We have been reading your blog for some time and thought it would be great if you could write something on the project, if you like it.
OP Team
- Ruben Zevallos Jr., June 25, 2008
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Interesting job and web site... And I'm browsing your blog and I'm loving it... good job...
- Ruben Zevallos Jr., June 25, 2008
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Interesting job and web site... And I'm browsing your blog and I'm loving it... good job...
- Ruben Zevallos Jr., June 25, 2008
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Interesting job and web site... And I'm browsing your blog and I'm loving it... good job...
- John Gillett, June 26, 2008
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Content is still king when it comes to organic seo, as is clear from the results of quality blogs on Allpost...but quality inbound links are a powerful queen -- and Kawasaki's brand power helps deliver the mega linkage...
- Michael Johnson, June 27, 2008
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Definitely great content bringing people back in droves is a key to solid search engine results.
Some of my best results have been content sites with little or no SEO at all. Just tons of related content gets all those keywords in naturally.
All the extra time spent on branding yourself is also well worth it. Tell people who you are and what you are going to do for them.
- David Leonhardt, June 29, 2008
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Conent is the base, but spreading the word is still king and always has been, online and offline.
- David Leonhardt, June 29, 2008
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Conent is the base, but spreading the word is still king and always has been, online and offline.
- Prashant, July 1, 2008
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Hi everyone,
It's not intrusion but an humble request to the community here.
I have recently started an articles website and would request you (I will appreciate if you can) to please spare some time and post articles at my site.
Thanks
Prashant http://www.depositarticles.com
- Ashok Kasti, July 1, 2008
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nice post!!! this is really nice post
- temizlik, July 2, 2008
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thank you wery much
- Reginald, July 2, 2008
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Intriguing post...I'm wondering, however, about the ability of Alltop to maintain its superior ranking today over the long term.
One can't avoid the statistics, whether minor or not, that exist showing many online site that receive commendable ranking. Yet, they are a significant portion whose ranking either diminish or fluctuates over time.
Just another perspective I thought I would offer.
Nice post, in any case.
- Reginald, July 2, 2008
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Intriguing post...I'm wondering, however, about the ability of Alltop to maintain its superior ranking today over the long term.
One can't avoid the statistics, whether minor or not, that exist showing many online site that receive commendable ranking. Yet, they are a significant portion whose ranking either diminish or fluctuates over time.
Just another perspective I thought I would offer.
Nice post, in any case.
- Reginald, July 2, 2008
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Intriguing post...I'm wondering, however, about the ability of Alltop to maintain its superior ranking today over the long term.
One can't avoid the statistics, whether minor or not, that exist showing many online site that receive commendable ranking. Yet, they are a significant portion whose ranking either diminish or fluctuates over time.
Just another perspective I thought I would offer.
Nice post, in any case.
- Whitdawg, July 3, 2008
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Great post, very concise and straight to the point. Definately food for thought ! Thanks.
- Whitdawg, July 3, 2008
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Great post, very concise and straight to the point. Definately food for thought ! Thanks.
- Karthick, July 4, 2008
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Great stuff, Alltop really does a great job. Though some of the sites linked to could do with a better design, like yours for example Neil :).
Great work you have here too.
- John, July 4, 2008
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I recently bought a word in http://www.linkinword.com, I don´t know if it will help with my ranking but I sure find it a fun idea.
- John, July 4, 2008
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I recently bought a word in http://www.linkinword.com, I don´t know if it will help with my ranking but I sure find it a fun idea.
- Adam T., July 7, 2008
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Great post and synopsis! Yes, Guy and his team did a great job on this site and we (YoungEntrepreneur.com) are very proud to be listed within the Small Business and Entrepreneurship sections of Alltop.com.
- temizlik, July 9, 2008
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thank you....
- gossard, July 10, 2008
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For some reason your contact page is not working.
We just wanted to ask you to check out, www.ourplanet-retreats.com and tell us what you think.
We have been reading your blog for some time and thought it would be great if you could write something on the project, if you like it.
- gossard, July 10, 2008
-
For some reason your contact page is not working.
We just wanted to ask you to check out, www.ourplanet-retreats.com and tell us what you think.
We have been reading your blog for some time and thought it would be great if you could write something on the project, if you like it.
- gossard, July 10, 2008
-
For some reason your contact page is not working.
We just wanted to ask you to check out, www.ourplanet-retreats.com and tell us what you think.
We have been reading your blog for some time and thought it would be great if you could write something on the project, if you like it.
- gossard, July 10, 2008
-
For some reason your contact page is not working.
We just wanted to ask you to check out, www.ourplanet-retreats.com and tell us what you think.
We have been reading your blog for some time and thought it would be great if you could write something on the project, if you like it.
- gossard, July 10, 2008
-
For some reason your contact page is not working. We just wanted to ask you to check out, www.ourplanet-retreats.com and tell us what you think. We have been reading your blog for some time and thought it would be great if you could write something on the project, if you like it.
- bursa evden eve, July 11, 2008
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thank you....
- Logic, July 11, 2008
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Thank you though as a SEO/SEM guy I new about all of these key points you mentioned but I did not know about or knew but forgot about is the "Creativity" I am off to apply this with our nice informative content.
Thank you, Logic
- Logic, July 11, 2008
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Thank you though as a SEO/SEM guy I new about all of these key points you mentioned but I did not know about or knew but forgot about is the "Creativity" I am off to apply this with our nice informative content.
Thank you, Logic
- yat temizliği, July 16, 2008
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thank you wery much
- gemi ve yat temizligi, July 23, 2008
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thank you...
- Mark, July 25, 2008
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And I love that Google honors creativity. No one can say now that latecomers cannot share success. You just have to think a little bit, then make your plans happen. Great job, mate!
- insaat sonrası temizlik, August 19, 2008
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thank you for sharing
- Sergey Beloy, August 22, 2008
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Yura, I agree with you! I've just published a related article "Google to Buy Mini-News" where the AllTop is used as a main case-study example: http://mini-news.com/2008/08/googletobuy_mini-news
- Sergey Beloy, August 22, 2008
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I agree with Yura! I've just published a related article "Google to Buy Mini-News" where the AllTop is used as a main case-study example: http://mini-news.com/2008/08/googletobuy_mini-news
- Sergey Beloy, August 22, 2008
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I agree with Yura! I've just published a related article "Google to Buy Mini-News" where the AllTop is used as a main case-study example: http://mini-news.com/2008/08/googletobuy_mini-news
- Jason , September 19, 2008
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That is really interesting I worked with a great marketing company out of Las Vegas, it was two young college kids who at first glance didn't think they knew what they were doing. For no extra cost they put my vet buisness third on google organically, my site isn't that big I have no clue how they did it i pay them very little and they do better work then some of the big marketing companies in las vegas. The Zany Group is the best marketing company in Las Vegas.
- Jason , September 19, 2008
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That is really interesting I worked with a great marketing company out of Las Vegas, it was two young college kids who at first glance didn't think they knew what they were doing. For no extra cost they put my vet buisness third on google organically, my site isn't that big I have no clue how they did it i pay them very little and they do better work then some of the big marketing companies in las vegas. The Zany Group is the best marketing company in Las Vegas.
- Jason , September 19, 2008
-
That is really interesting I worked with a great marketing company out of Las Vegas, it was two young college kids who at first glance didn't think they knew what they were doing. For no extra cost they put my vet buisness third on google organically, my site isn't that big I have no clue how they did it i pay them very little and they do better work then some of the big marketing companies in las vegas. The Zany Group is the best marketing company in Las Vegas.
- Jason , September 19, 2008
-
That is really interesting I worked with a great marketing company out of Las Vegas, it was two young college kids who at first glance didn't think they knew what they were doing. For no extra cost they put my vet buisness third on google organically, my site isn't that big I have no clue how they did it i pay them very little and they do better work then some of the big marketing companies in las vegas. The Zany Group is the best marketing company in Las Vegas.
- العاب شمس الدين, October 7, 2008
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This an excellent post , I'm grateful to you , thanks a lot .
- Mr public relations, November 1, 2008
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I find it fascinating when companies feature high in search engines without even trying to target that keyword. I presumed the main reason was just a great number of quality links to the website. I also fid it interesting when websites designed in flash feature on the first page of Google. Google seems to be reading flash websites better now.
- Mr public relations, November 1, 2008
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I find it fascinating when companies feature high in search engines without even trying to target that keyword. I presumed the main reason was just a great number of quality links to the website. I also fid it interesting when websites designed in flash feature on the first page of Google. Google seems to be reading flash websites better now.
- MR. Las Vegas Animal Hospital, March 16, 2009
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This is great content. I am glad to see people are stepping away from the link buying tactic and actually providing quality content. I was able to get my Las Vegas clinic on the top page of google fairly easy.
- MR. Las Vegas Animal Hospital, March 16, 2009
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This is great content. I am glad to see people are stepping away from the link buying tactic and actually providing quality content. I was able to get my Las Vegas clinic on the top page of google fairly easy.
- firma rehberi, November 18, 2009
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