4 Key Strategies for Pimping Your Facebook Page

Having a Facebook page can be an enormous business asset. By simply applying 4 key strategies to your Facebook page, you can set yourself apart from the "Me too!" marketers.

Big companies have started turning towards Facebook pages as a marketing medium. In fact, some companies have done away with their conventional websites in favor of their Facebook pages. The potential is huge, given the percentage of the population engaging on social networks, and if applied properly, can be immensely profitable.

The 4 key strategies for your Facebook page:

1. Have a clear and personable voice to your brand. Business is about being known, and being known for a reason. What sets you apart from the competition? How do you want to come across to your potential clients? Decide on an "image" for your company - and stick to it. Keep in mind that consistency is a key factor in branding - the impression of stability inspires trust. Be clearly different, be human (after all, people connect with people), and be consistent.

2. Update your page often. It could be brand related messages, or it could be personal (not too personal though, or you may appear unprofessional). If potential fans arrive at your Facebook page, and see it has not been updated in a while, it creates the impression of neglect - and no-one wants to be neglected, especially not your customers.

Remember to keep it positive - people enjoy coming to places that help them feel good. Also, refrain from any negative comments on competitors' doings - even if they did wrong. It creates a bad impression if you have to stoop as low as bashing the opposition in order to make yourself look better.

3. Add some fun to your page. Hold contests or giveaways, and add oddities that will engage the visitor, and make him or her come back again. Get your fans involved, and encourage them to engage in conversation. The moment your page comes alive with interaction, it creates a whole new impression to the new visitor.

4. Make it worthwhile for people to be your fans. Offer them something special in return. It could be special discounts or special offers, or additional bonuses. Once you add an incentive for becoming your fan, it will add leverage to your efforts, and add to the numbers of new fans signing up.

By continuously applying these 4 key strategies to your Facebook page, you will be able to escalate the number of fans while you establish a lasting brand, and build credibility.

Looking for more ways to build out your Facebook fanpage? Here are some resources :

How to Promote Your Fanpage

How To Create the Perfect Facebook Fan Page

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Reader Comments (14)

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Josh Fedie, June 4, 2010

I agree with #1 and #2 very much, however I would stress caution on #3 and #4. I would recommend reading the facebook terms and policy for businesses section, it was last updated in Nov. 2009, or at least this article recently posted as well: http://www.associatedcontent.com/article/5445874/fivesurprisingthingsyourbusiness_pg3.html?cat=15 Giveaways and promotions tied to fb are not allowed, you'd probably never get caught but sure would be a shame to be the one that was.

Cheers,

Josh Fedie The "Adholics"

Josh Fedie, June 4, 2010

I agree with #1 and #2 very much, however I would stress caution on #3 and #4. I would recommend reading the facebook terms and policy for businesses section, it was last updated in Nov. 2009, or at least this article recently posted as well: http://www.associatedcontent.com/article/5445874/fivesurprisingthingsyourbusiness_pg3.html?cat=15 Giveaways and promotions tied to fb are not allowed, you'd probably never get caught but sure would be a shame to be the one that was.

Cheers,

Josh Fedie The "Adholics"

Josh Fedie, June 4, 2010

let's try this link one last time. Sorry for the multiple posts. http://www.associatedcontent.com/article/5445874/fivesurprisingthingsyourbusiness_pg3.html?cat=15

If the entire line above is not live, you will have to copy and paste into your browser, sorry for the trouble.

Internetagentur nordmarketing, June 6, 2010

Thanks for the tips. Look, hear is my Facebook Konto - http://www.nordmarketing.eu/online-marketing-und-seo/suchmaschinenoptimierung.html

Internetagentur nordmarketing, June 6, 2010

Thanks for the tips. Look, hear is my Facebook Konto - http://www.nordmarketing.eu/online-marketing-und-seo/suchmaschinenoptimierung.html

Internetagentur nordmarketing, June 6, 2010

Thanks for the tips. Look, hear is my Facebook Konto - http://www.nordmarketing.eu/online-marketing-und-seo/suchmaschinenoptimierung.html

Mike, June 6, 2010

I started using Facebook recently to promote my blog Google">http://www.googleadsensetips.net/">Google Adsense Tips , but I am still struggling to make it work. However, I have now employed your strategies and let's hope they work.

Thanks

Mike

Mike, June 6, 2010

I started using Facebook recently to promote my blog Google">http://www.googleadsensetips.net/">Google Adsense Tips , but I am still struggling to make it work. However, I have now employed your strategies and let's hope they work.

Thanks

Mike

Steve, June 7, 2010

Thanks for giving me a nudge. I've been meaning to open a Facebook account, but just keep putting it off. You've convinced me to give it a try!

Mike B, June 9, 2010

I definitely agree that its about standing out from the crowd. There are thousands of Facebook pages that people can become fans of, and as a consumer you're not going to sign up to one unless you have a valid reason to. I am surprised though that some company have ditched traditional marketing altogether as I'd say you need both.

KennelMaster, June 23, 2010

Great advice, but as a new business using a Facebook presence it is very hard to get any visitors until customers are already aware of your brand. At the beginning I think it is more useful as a 'News' medium.

KennelMaster, June 23, 2010

Great advice, but as a new business using a Facebook presence it is very hard to get any visitors until customers are already aware of your brand. At the beginning I think it is more useful as a 'News' medium.

Rory, 3 weeks, 5 days ago

Ditch traditional marketing are you mad? FB is a great way of introducing people to your product but it surely can't be the ONLY method. But great advice

hotmew, 3 weeks, 4 days ago

Thanks for a good tips :)

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