July 2010
Five Crowdsourcing Sites that Give Small Businesses Quality Designs on a Budget
Written by Loren Baker on July 7, 2010 | 13 comments
The recession had a strong impact on how small business spend money on online marketing and advertising, and pretty much on everything else that has anything to do with online visibility. Many businesses resort to DIY tools in an attempt to save money. For some the strategy works (particularly for those with some skill), but many others fail lamentably. Micromanaging is never a lucrative solution: it's time consuming, unrewarding, and it burns up resources that could be used effectively somewhere else. There are alternatives to DIY that don't break the bank, and, in the end, have significant benefits. Crowdsourcing is one of them.
Bringing Products to Life with Clever Ads
Written by Selena Narayanasamy on July 5, 2010 | 11 comments
Marketing and advertising are interesting avenues when it comes to products that may initially be considered "bland" or "not exciting". Creative professionals have such an uncanny and amazing ability to bring these "ordinary" products to life through commercials, motion graphics, visual effects, and more.
I know you're probably expecting (and hoping) to see hilarious commercials for beer and other products that have proved to be pretty risque. I hate to put a damper on things, but I've decided to choose something pretty nonchalant, and show you how clever and well thought out marketing can make all the difference in breathing life into a product.
