People in the marketing profession are often instructed to speak their customer’s language. While no one doubts value of the above it is rarely defined how one might actually do it. So let’s see if we can’t breathe new life into this old maxim. Why is it important to speak a customer’s language?
Archive for August, 2007
Acuity Mobile – A Mobile Advertising Platform That Could Work
A few weeks ago the media was reporting that the bane of our internet browsing experience, the pop-up advertisements were set to make a comeback, on cell phones. I had a chance to have a conversation with one of the companies that was inaccurately mentioned as sponsors of mobile pop-up ads – Acuity Mobile.
The Reddit New Page – A Great Source of Traffic
For many websites, Digg has become the de facto site for submitting content in an attempt at driving traffic. Today we take a look at an underappreciated source of traffic and a great resource or anyone interested in social news: The Reddit New page (yes, not the front-page).
“Viral” Videos as Marketing Tools
Although they were first announced over a year ago, Adidas’ adicolor short films received an influx of fresh new hits when one of them hit the front page of Digg’s video section the other day. The video, “Pink,” directed by Charlie White, is chilling and, some would say, brilliant. But were the films a good investment for the company?
Free Media: It’s Cheaper But Not Free
The term ‘free media’ is actually a misnomer because while it is much cheaper than mainstream media and traditional marketing, it does cost. Here’s a look at free media and how to incorporate it into a traditional marketing campaign.
What Would We Do Without Advertising?
While a large part of our audience flocks to San Jose to attend Search Engine Strategies Conference and Expo, I wanted to ask an important question and present an illustration to go with it.
Privacy, Security, and Reliability – Part 1
One of the first things anyone offering a service should keep in mind is that to ensure loyalty you have to create an atmosphere of trust through offering privacy, security, and reliability. While you can’t always deliver on these promises, it is important to keep them in mind and acknowledge their importance in your success. In the next three posts I’m going to look at each of these three important elements one by one, and a company that has had to deal with one of each.
The Importance of Marketing Regionally
More often than not, when we hear traffic numbers, they are in absolute terms. For example, 60% of users visiting social networking sites use MySpace. Figures represented in this way, though tell us enough for marketers with deep pockets, don’t help small marketers very much.
Product Isn’t Always Enough
It’s true that in most cases a good product is unique and innovative and self-sufficient enough that the maxim ‘build it and they will come’ stands true, but there are many other instances in which your products success can be prevented or limited because of things that are our of your control. Let’s look at an example.
Online Video: The Complete Picture
About two weeks ago we asked the very pertinent question of whether online video is sustainable or not and whether you should be using the online video platform to market your content/products/services. But just looking at sustainability is not enough and so today we’re going to look at the demographics and viewing habits of the online video watchers and reach more conclusions about the medium.
