Pronet Advertising

Archive for April, 2007

How to Create Passionate Customers

The other day I wrote a short post on [passionate customers](http://www.pronetadvertising.com/articles/how-passionate-are-your-customers2954.html) which was about a funny beer commercial. The problem with many online companies is that they don’t think about [creating passionate customers](http://headrush.typepad.com/) when they should be; so here are a few ways you can do so:

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Tumblr Adds Features, Social Components

The micro-blogging tool Tumblr recently rolled out some solid improvements to their platform that make it much more complete and interactive.

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What Does Your Tag Cloud Say About You?

It is incredibly important to focus your content to one field, niche, or industry and try to deviate from it as little as possible. The mark of a good blog is how consistently focused its content is, and a quick way to judge blogs in this respect is to look at their tag clouds (and if not available, just look at the list of categories).

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How Passionate Are Your Customers?

I don’t know what company’s commercial this is or even if it is a real commercial, but this a great way to show how passionate your customers are.

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Google’s Dice is Useless, What I Learned in 20 Clicks

Not long after the news spread that StumbleUpon was to be acquired by eBay, Google announced what many considered to be a direct competitor to StumbleUpon. Today I learned once again that this is far from the truth.

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Why I Love the SEO Community – J. Schoemaker

The most thoughtful person I have met in my SEO life is J. Schoemaker (Shoemoney’s wife).

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Digg API Already Being Put to Good Use

A little while back we reported that Digg had finally released an API along with a flash application toolkit. Not a lot of time has passed since then but there are already a few excellent tools that have been developed based on the API.

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Why The Digg Button Gets You Buried, Not Dugg

Having a ‘submit to Digg’ button on your site definitely increases the chances of one of your readers submitting your content to the site. However, while it is generally believed that having a Digg voting button on your site will increase the chances of your content being promoted to the front-page, some recent commentary has made me re-evaluate the situation.

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Viral Marketing: What’s Hot and What’s Not

We at Pronet are big fans of viral marketing. Both when it comes to link building and when it comes to buzz creation. But not all methods of viral marketing are good and not all methods are equally successful. Here’s a look at what to think about and what to look for when creating your next viral marketing campaign.

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The Blogosphere Is Standing Still

We were once made to believe that there will come a day when every man, woman, and child would own a blog. That the Blogosphere would keep expanding as long as the universe would be able to contain it. Well, unsurprisingly, it turns out that the previous statements are just hyperbole.

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