You don’t always have to bring something truly novel to the table and innovate from scratch to be able to truly succeed in a crowded marketplace. You simply have to show the your potential customers that you are providing more value than your competitors.
Archive for March, 2007
10 Most Popular Brands on Digg
What brands are the most popular with the Digg audience? I did a little research to gather some data so I can figure out what brands are mentioned most on Digg. What I did is I looked at the number of times a story with the brand name in the title, description, or URL has appeared on the Digg homepage in the last year.
Digg’s Unknown Social Networking Functionality
Abstract: Optimal Social Bookmarking Button Placement
Having a ‘Digg This’ or any other social media site button on your site facilitates your readers in voting for the content and consequently having your content promoted and viewed by thousands of readers. But simply having the button on your site is not enough.
Rush Hour Episode 7
On this episode of Rush Hour, Neil and I talked about the Jason Calacanis SEO challenge, the launch of Search Engine Smackdown, and Neil’s experiences at Elite Retreat. We also talked about strategies for getting stories popular on Digg and StumbleUpon. CShel called in at the end of the show and got some social media advice from Neil and I.
Jason Calacanis Challenge Update
On Monday I blogged about the [Jason Calacanis challenge](http://www.pronetadvertising.com/articles/calacanis-seos-next-evangelist0307.html) and how he received a 21% increase in traffic with only 10% of the changes being made so far. Many people have been wondering what the 10% of the changes were and some have even blogged that it could have been a [fluke](http://www.calacanis.com/2007/03/28/seo-crack-pipe-increases-traffic-at-calacanis-com/).
Making Digg Comments Work For You, Not Against You
Yesterday I posted about Robert Scoble calling for a Digg Boycott following his reading of the comments on the Kathy Sierra story. I posed the question: what, if anything needs to be changed with regards to Digg’s comment system?
Serphing out of beta
We’re bringing Serph out of beta today. We first mentioned our reputation management tool; Serph, a couple of months ago and we’re now ready for it to be open to the public. We appreciate everyone who used Serph during our beta period and those who provided feedback and brought our attention to various bugs.
Spotrunner.com Versus Personalized Advertising
I was catching up on some past episodes of one of my favorite technology podcasts, This Week in Tech, last night when I came across their discussion of the online ‘personalized’ advertisement creation service Spotrunner.com. Let’s see if the service is a good substitute for a truly personalized ad.
Search Engine Smackdown: The Video Game
Bored? Be bored no more because we have created a video game that will keep you entertained and teach you about the search industry. [Search Engine Smackdown](http://www.pronetadvertising.com/searchenginesmackdown/) is a fun game where you can be the Google founders (Larry & Sergey), Yahoo founders (Jerry & David), or Microsoft founders (Bill & Paul) and duke it out with each other in a wrestling ring. Here are some screenshots:
