Pronet Advertising

Archive for January, 2007

Downtime can be entertaining

Don’t you just hate it when a site you trying to visit is down for maintenance? It usually causes users to get ticked off, especially if it ends up happening too often. This actually happens to [Crazy Egg](http://www.crazyegg.com) more often then we’d like because of the constant upgrades and tweaks we do. Due to this we decided to create a Crazy Egg maintenance game.

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Making MySpace Effective

Have you ever seen a [company's MySpace profile](http://www.pronetadvertising.com/articles/aquafinas-myspace-marketing.html)? I have noticed that more and more large, medium and small businesses are creating profiles in an effort to leverage the MySpace community. It seems like most of them think that by popping up a decently designed profile and adding thousands of friends their business will grow to a whole new level, but the problem is that this in itself is not too effective.

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Don’t forget to learn from your Diggs

[Chris Hooley](http://www.chris-hooley.com/) and I were talking today and we both noticed that [Market Wire](http://www.marketwire.com/) has been spamming Digg for almost 200 days. They have [submitted](http://digg.com/users/marketwire/news/submitted) over 300 press releases to Digg from their own Digg account in an attempt to get their press releases more attention.

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There is more to social media then links

I’ve never been a fan of the word “linkbait” but it has stuck within our industry and so I’ve learned to adapt and accept it, even use it. One of the problems with linkbait is that it doesn’t suggest a well thought out social media marketing campaign. It suggests that all we care about are links so we can increase our search engine rankings, nothing else.

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Elite Retreat San Francisco

A few weeks ago I blogged about my trip to [Shoe Money University](http://www.pronetadvertising.com/articles/what-i-learned-at-shoemoney-university.html) where I learned how to make money through PPC arbitrage. It seems that a lot of you are interested in making money from arbitrage and trying to get into the whole online marketing space.

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Abusing Sex Appeal

Sex appeal is being used so frequently in commercials that it is starting to get old. We already know that the message of this type of commercial is going to be centered on a hot chick or good looking dude, so if you want to use sex appeal and capture people’s attention do something unique and unexpected.

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Pimp my links: Yourminis

For the fourth installment of the Pimp My Links series we’ll be featuring Yourminis, a flash-based personalized homepage. You can customize the minis (widgets) to watch YouTube videos, read RSS feeds, listen to music, check your email, and much more.

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Spamming Netscape for Votes

Muhammad Saleem had an interesting [article](http://themulife.com/?p=592) on how Netscape is starting to become abused and spammed by users. A while back Netscape added a messaging feature that allowed users to send messages to each other, but now it is being used as a method for soliciting votes.

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Why too many little icons can easily distract your visitors

Because of the popularity of Digg, Del.icio.us, Netscape and all the other social sites out there, social bookmarking buttons have been taken to a whole new level. Instead of bloggers placing a few buttons at the bottom of each blog post, it seems that many enjoy offering their visitors all possible options.

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The rise of “Made For Digg” websites

Ethan Kaplan recently proposed a new term, Made for Digg (MFD), which is similar to Made for AdSense (MFA). For those of you that don’t know what a MFA website is, it is basically a website that has a sole purpose of getting people to click on AdSense ads. In a similar manner, MFD describes websites that are specifically built for Digg bait.

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