Pronet Advertising

Archive for January, 2007

Pimp my links: MyPunchbowl

For the fifth installment of the Pimp My Links series we are featuring MyPunchbowl, a web based party planning application. MyPunchbowl makes it easy to put together all the pieces of organizing a party including picking the date, sending invites, managing the catering, purchasing supplies, renting equipment, and more.

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Should We Measure Traffic In Minutes?

Let’s assume that the ratio of referral traffic to social media traffic (by way of social bookmarking and socially driven sites) is 1:10. The question is quite simple actually, but the answer isn’t. Would you rather have 5000 unique visitors from Digg.com or would you rather have 500 visitors from everywhere else on the web?

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Text Link Ads and Us

[Text Link Ads](http://www.text-link-ads.com) is a company Cameron and I have loved since they started. They provide a great service to bloggers by helping them make more money from their blog and they help businesses increase their traffic through text links. Due to our passion for Text Link Ads and because I have known [Patrick Gavin](http://www.linkbuildingblog.com/2005/05/about_patrick_g.html) (one of the co-founders) since I was in “diapers” we decided to become the new evangelists for them.

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Marketing Yourself with a Viral Hoax

Every once in a while I will come across a beautifully orchestrated hoax and ask myself, why would someone do this? Having too much free time on your hands and temporary Internet celebrity aside, a carefully crafted hoax can be leveraged to your advantage.

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Is honesty the best form of linkbait?

Loren Feldman from 1938 posted a video on his blog saying that linkbait is for losers and honesty is the best form of linkbait. While I can appreciate Loren’s opinion and he is definitely on to something I think maybe he went a bit to far. Yes, social media marketing should be executed in a way that you never want to lie to your customers and you should always be open and honest. But at the same time crafting a message with clever titles is just plain smart marketing.

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Serph’s Up

Last spring we started developing Serph, a tool that helps you find what other people are saying on the web right now. For a couple of months now we have slowly been inviting a handful of people into our closed beta for testing and feedback. As of yesterday we have officially gone from a closed beta to a more “open” beta.

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Using YouTube to Drive Traffic to Your Site

YouTube is one of the most popular web sites on the Internet, beating the next biggest website, MySpace, by a hefty margin. Millions of people visit YouTube to watch the latest viral videos and to take a look at the featured content on the site.

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Please welcome Muhammad Saleem

I am proud to welcome [Muhammad Saleem](http://www.pronetadvertising.com/about/muhammad.html) to the Pronet Advertising team. I have been good friends with Muhammad for quite some time now and we have both had great conversations with each other about social media. You may have read some of his blog posts on social media at [The Mu Life](http://www.themulife.com) or seen him on some of the popular social media sites. As a [top 20 Digger](http://digg.com/users/msaleem/profile) and as a [Netscape Navigator](http://www.netscape.com/member/msaleem/) Muhammad has a lot knowledge and will be sharing his experiences on Pronet.

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Titles, Descriptions and Digg

Most people think that the key to getting on the [Digg homepage](http://www.pronetadvertising.com/articles/how-to-get-on-the-digg-homepage.html) is great content. Although this is true, a good Digg title and description can make “non-Digg worthy” content reach the homepage.

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The power of fake commercials

Commercials are a great way to brand a company or a product. But what’s even more effective is when others start creating their own fake commercials to make fun of your product. We have seen this with [Apple's iPod](http://www.pronetadvertising.com/articles/ipod-bloopers.html) and now we are already seeing this with Apple’s iPhone, which isn’t even released yet.

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