[Anheuser Busch](http://www.anheuser-busch.com/) recently did an advertising campaign on [YouTube](http://www.youtube.com) in the hopes of turning around their Rolling Rock beer brand.
Archive for December, 2006
Go elf yourself
Last week in a post I wrote about some YouTube viral campaigns I highlighted the “Holiday Wishcast” from Coke. In the article I mentioned how I didn’t like that Coke was using actual Coke commercials and I didn’t think it would have success because of the blatant promotion of Coke. Today I came across another holiday campaign from OfficeMax called “Elfyourself”. The purpose is to paste your picture on the body of the elf; the elf will then dance around and sing. You can then send it off to your family or friends.
Pimp my links: JeepReviews.com
We’ve had an overwhelming response to the Pimp My Links series that we announced last week. We have had over 75 submissions and more are trickling in everyday. We were originally only planning to do this series once a week. However, depending on the success we may do it a couple times per week.
Digg’s New Features, Plus a Submitter’s Perspective
Today I wrote my first article for Search Engine Land, “[The new Digg features plus, a Submitter's Perspective](http://searchengineland.com/061218-163537.php)”.
It’s not what you think
Have you ever seen a commercial thinking that it was sexual orientated, but it actually was not? People naturally jump to conclusions especially when there there is a suggestion of a sexual context which is why it creates such a memorable moment. So the next time you think about using sex in one of your marketing campaigns, have fun and tease people with it.
5 Things You Don’t Know About Neil Patel
[Andy Beal](http://www.marketingpilgrim.com/2006/12/blog-tag-5-things-about-andy-beal.html) recently tagged me to share 5 things that most people don’t know about me. So here goes…
StumbleUpon Launches StumbleVideo
StumbleUpon’s social browsing application has been such a big success in the past couple years they decided expand. They just launched [StumbleVideo](http://video.stumbleupon.com/) which recommends videos based on what others voted as thumbs up and thumbs down.
Yet Another Top Digger Gets Banned
A few days ago the number 7th Digg user, Karim ([supernova17](http://digg.com/users/supernova17/profile)), got banned from Digg for [submitting a story for money](http://themulife.com/?p=412). With Digg becoming a popular social news site that is becoming increasingly attractive to companies, it seems that more and more top users are being offered money for submissions and with all the talk from Jason Calacanis about [top Digg users getting paid by PR firms](http://www.calacanis.com/2006/12/11/digg-users-are-getting-paid/) it appears that yet another Digg user’s account just got banned.
Getting viral with YouTube
So far this week we’ve received news that two major companies have partnered with YouTube to create viral video campaigns. The first was Coke who has partnered with YouTube in a promotion called “Holiday Wishcast” that lets users send holiday video greetings to their friends.
Pimp My Links
We are going to be starting a weekly series here on Pronet Advertising where we pick one site every week and provide a few linkbait / viral ideas for it. Anyone is welcome to submit a site to us; we will randomly pick one that we feature every week. These posts will be public so if your site is selected it will be shown along with a few ideas for linkbaiting. We will not post your name or any personal information.
