November 2006
Spamming Netscape
Written by Neil Patel on November 30, 2006 | 2 comments
Spamming on Digg has been getting a lot of attention lately because of URLs getting banned and bad stories making the homepage, but no one is really talking about spam on Netscape. In the last month or two Netscape released a friends page similar to Digg's where you can see what all of your friends submitted which allows you to vote on those stories with ease. This clearly opens up the door for spammers.
MyBlogLogging
Written by Neil Patel on November 29, 2006 | 9 comments
In the past few months it seems that more and more bloggers have been placing the MyBlogLog widget on their blog so they can see who is coming to their blog. The concept of MyBlogLog(ging) is becoming popular and some have gone even as far as writing guides on how to use it. So why is MyBlogLogging catching on like a wildfire?
Track your buzz, manage it and create evangelists
Written by Cameron Olthuis on November 28, 2006 | 4 comments
A few weeks ago Mike Stopforth mentioned in an article that one of his goals before he dies is to drive an Aston Martin. Aston Martin, who was obviously tracking their buzz, saw this and sent Mike an email offering him a day with an Aston Martin. Now, Mike and all the other people that saw this story that are interested in exotic automobiles are now evangelists for life. Aston Martin did not have to do this, as Mike was already an evangelist. But they did and in the process created a little buzz for themselves and also possibly won over a few new customers, or at least future customers.
The Union uses social media to slam Goodyear Tires
Written by Cameron Olthuis on November 27, 2006 |
One good thing that is coming from social media is that it is pushing companies to treat consumers with a higher level of respect. Days when companies can lie to us, cheat us, treat us like crap, or get away with creating crappy products are gone. A few examples we have seen lately include the infamous AOL customer service call and the Comcast technician falling asleep at a customer's house. Companies that continue to allow these things to spread through social media without managing them will clearly be caught and hung out to dry.
How Not To Get Your URL Banned From Digg
Written by Neil Patel on November 26, 2006 | 8 comments
A lot of bloggers feel that the key to increasing their traffic is to get on the Digg front page as often as they can. Most of these bloggers do so by scooping news, writing how to guides or even top 10 lists, but most don't realize that you have to be careful or else your URL will get banned from Digg.
Getting more backward links than Google
Written by Neil Patel on November 26, 2006 | 5 comments
Links play an important role in search engine rankings which is why webmasters go to great extents to obtain them. Most people think that if you want millions of backward links you have to have a large brand such as Amazon, but there are small companies who actually have more back links according to Google, then even Google.com.
Best MySpace Plug Ever!
Written by Ryan Fujiu on November 25, 2006 | 7 comments
Howard Stern is the self-proclaimed "King of all Media." His radio show reaches tens of millions of people, and has a very strong presence on Comcast's OnDemand. With this kind on influence, his fitting, yet egotistical tagline makes a lot of sense. Never has it been more true than a few days ago, in his interview with Heidi Cortez.
Happy Thanksgiving
Written by Neil Patel on November 23, 2006 |
Happy Thanksgiving to everyone from all of us here at Pronet Advertising. We especially want to say thanks to all our readers because without you we wouldn't be where we are today. We also want to say thanks to all of our families, friends, and colleagues.
URLs Matter in Social Bookmarking
Written by Neil Patel on November 22, 2006 | 14 comments
Although URLs play an important role for search engine optimization, they also play an important role in social bookmarking. One of the most important factors to maximizing your exposure on del.icio.us and other social bookmarking sites is the URL of a website.
Using Web Applications to Foster Customer Loyalty
Written by Ryan Fujiu on November 21, 2006 | 4 comments
There has been a great deal of interest in the psychology of customer loyalty and its implications on market strategy. Across industries, loyal customers are seen as a metaphorical "gold mine" and are an essential component of long-term success.
Please welcome Ryan Fujiu to our Pronet Advertising team
Written by Neil Patel on November 21, 2006 | 6 comments
I'm proud to welcome Ryan Fujiu to our blogging team at Pronet Advertising. Ryan has been working with ACS for some time now developing Calwineries; a social network built around California Wine. Although relatively unknown in the Internet community, he understands how online marketing works.
Why most social networks will fail
Written by Neil Patel on November 20, 2006 | 10 comments
These days it seems like new social networking websites are popping up like it's going out of style. The main problem with this is that most of them are being created in the hopes of making the owners rich instead of building a thriving community. Here are the main reasons why most of them fail, and how they might be able to avoid failure:
Links are more than just numbers
Written by Neil Patel on November 19, 2006 | 4 comments
Last week at Pubcon I had a discussion with someone on backward links and their importance. His view point was that backward links where only useful for search engine rankings. He also claimed that the context of the links does not matter. I also think links are very beneficial when it comes to search engines, but there is a lot more that can be discovered by analyzing your backward links. Here's why:
Advertising with athletes
Written by Neil Patel on November 17, 2006 | 3 comments
Michael Jordan, David Beckham, and Terrell Owens are all famous athletes that people look up to. If they wear a specific shirt, drink a specific soft drink or even drive a certain car everyone will copy them. No matter what they do people will mimic them in the hopes of looking cool. Because of this, athletes are commonly used in advertisements.
Say hello to ReviewMe Roy
Written by Neil Patel on November 16, 2006 |
Last week Text Link Ads launched a service called ReviewMe which competes with PayPerPost. I am not sure how successful ReviewMe will be but their marketing plan has been pretty effective at creating a lot of buzz.
Mojopages has some buzz mojo
Written by Cameron Olthuis on November 15, 2006 | 3 comments
We've seen companies publicly document their startups before, most notably on Bare Naked App, from Carson Systems who by the way is now documenting the sale of one of their businesses, DropSend. The latest one that I've been paying attention to is MojoPages. I've been reading their blog ever since I came across their videos on Veoh and it is very addicting.
My 50 favorite blogging resources
Written by Neil Patel on November 13, 2006 | 37 comments
There are thousands of blogging related resources on the Internet which can create an overwhelming experience for anyone looking to get into blogging. Because of this I created a list of blogging resources that I use on a regular basis. Here is a list of 50 blogging resources that can be helpful to any individual and corporation looking to get into blogging or wanting to learn more about it.
Like.com's untapped search potential
Written by Neil Patel on November 12, 2006 | 4 comments
Riya, a visual search company just launched a new visual image search engine called Like.com. A few months ago I did a post on Riya and how they were making a lot of usability and search engine optimization mistakes. The CEO acknowledged my blog post and said that they were working on fixing these issues with Riya.
Going to Pubcon
Written by Cameron Olthuis on November 11, 2006 |
Neil and I will be heading to Pubcon in Las Vegas on Monday. Neil is going to be participating in the Ad and Landing Page Site Reviews session on Tuesday so if you're coming to the conference make sure you check out the panel. Besides that, we'll be checking out some of the other conference sessions and hanging out at the parties at night. Maybe even sneak in a game of poker or two.
Learning from political advertisments
Written by Neil Patel on November 11, 2006 |
One of the greatest things about political elections is the TV commercials each party plays. You always see one party slandering the other by exposing dark and dirty secrets in hopes of winning the election. ...
The 5 deadly sins of blogging
Written by Neil Patel on November 8, 2006 | 35 comments
Blogging looks simple and many people think there is not much to it, but thousands of bloggers are making dumb mistakes everyday. Some of these mistakes seem obvious while others are not so obvious; if you are starting a new blog or even if you have been blogging for 3 years, here are 5 deadly mistakes to watch out for.
Beginner's Guide to Digg
Written by Neil Patel on November 6, 2006 | 31 comments
If you have ever felt like you had to dig around the Internet for good content, you might want to look at something called Digg (digg.com). Digg is a site that will help you avoid the process of digging and instead, get exactly what others have dug up so you can see some of the great sites/stories/things out there on the Internet. ...
Creative uses of social networks; Affiliate Summit
Written by Cameron Olthuis on November 5, 2006 | 2 comments
Not only are social networks starting to fill little niches but we are also starting to see a lot of creative uses with them. Take for example this one that is setup for Affiliate Summit. It's great because it was setup so that attendees can network before attending the actual conference. Building relationships before the conference even starts is really going to take networking at conferences to a whole new level. This is good news for anyone that is planning on attending.
Marketing your mistakes
Written by Neil Patel on November 4, 2006 | 5 comments
People try to be perfect throughout their whole life, but chances are they are going to make some mistakes along the way. They might have bought the wrong car, picked the wrong house or even married the wrong person. Whatever the mistake may be, marketers love reminding you throughout their advertising campaigns.
Interview with Greg Hartnett
Written by Neil Patel on November 3, 2006 | 1 comment
Greg Hartnett is one of the few individuals who has been in the online marketing space for quite some time. He is well known in the industry as a blogger, speaker and entrepreneur. Due to the experience he has gained from running many successful companies I decided to do an interview with him.
YouTube crashes Smirnoff's Tea Partay
Written by Cameron Olthuis on November 1, 2006 |
Wow, there are some great stats that come from a MarketingSherpa Poll that shows viral marketing is bigger than we initially thought. I can't believe that 80% of people are using tell-a-friend links as marketing techniques. That is obviously a pretty good indicator that it's working well too. This is also a good indicator that SMO works as a whole. Look at some of the other numbers too.
