Spamming on Digg has been getting a lot of attention lately because of [URLs getting banned](http://www.pronetadvertising.com/articles/how-not-to-get-your-url-banned-from-digg.html) and [bad stories](http://www.niallkennedy.com/blog/archives/2006/11/spam-farms-social-web.html) making the homepage, but no one is really talking about spam on Netscape. In the last month or two Netscape released a friends page similar to [Digg's](http://digg.com/users/kevinrose/friends/submitted) where you can see what all of your friends submitted which allows you to vote on those stories with ease. This clearly opens up the door for spammers.
Archive for November, 2006
MyBlogLogging
In the past few months it seems that more and more bloggers have been placing the [MyBlogLog widget](http://www.mybloglog.com/) on their blog so they can see who is coming to their blog. The concept of MyBlogLog(ging) is becoming popular and some have gone even as far as [writing guides](http://qureyoon.blogspot.com/2006/11/complete-guide-to-mybloglogging.html) on how to use it. So why is MyBlogLogging catching on like a wildfire?
Track your buzz, manage it and create evangelists
A few weeks ago Mike Stopforth mentioned in an article that one of his goals before he dies is to drive an Aston Martin. Aston Martin, who was obviously tracking their buzz, saw this and sent Mike an email offering him a day with an Aston Martin. Now, Mike and all the other people that saw this story that are interested in exotic automobiles are now evangelists for life. Aston Martin did not have to do this, as Mike was already an evangelist. But they did and in the process created a little buzz for themselves and also possibly won over a few new customers, or at least future customers.
The Union uses social media to slam Goodyear Tires
One good thing that is coming from social media is that it is pushing companies to treat consumers with a higher level of respect. Days when companies can lie to us, cheat us, treat us like crap, or get away with creating crappy products are gone. A few examples we have seen lately include the infamous AOL customer service call and the Comcast technician falling asleep at a customer’s house. Companies that continue to allow these things to spread through social media without managing them will clearly be caught and hung out to dry.
How Not To Get Your URL Banned From Digg
A lot of bloggers feel that the key to increasing their traffic is to get on the Digg front page as often as they can. Most of these bloggers do so by scooping news, writing how to guides or even top 10 lists, but most don’t realize that you have to be careful or else your URL will get banned from Digg.
Getting more backward links than Google
Links play an important role in search engine rankings which is why webmasters go to great extents to obtain them. Most people think that if you want millions of backward links you have to have a large brand such as [Amazon](http://www.amazon.com), but there are small companies who actually have more back links according to Google, then even Google.com.
Best MySpace Plug Ever!
Howard Stern is the self-proclaimed “King of all Media.” His radio show reaches tens of millions of people, and has a very strong presence on Comcast’s OnDemand. With this kind on influence, his fitting, yet egotistical tagline makes a lot of sense. Never has it been more true than a few days ago, in his interview with [Heidi Cortez](http://www.myspace.com/heidicortez).
Happy Thanksgiving
Happy Thanksgiving to everyone from all of us here at Pronet Advertising. We especially want to say thanks to all our readers because without you we wouldn’t be where we are today. We also want to say thanks to all of our families, friends, and colleagues.
URLs Matter in Social Bookmarking
Although URLs play an important role for search engine optimization, they also play an important role in [social bookmarking](http://neothoughts.com/2006/08/15/urls-matter-in-social-bookmarking/). One of the most important factors to maximizing your exposure on [del.icio.us](http://del.icio.us) and other social bookmarking sites is the URL of a website.
Using Web Applications to Foster Customer Loyalty
There has been a great deal of interest in the psychology of customer loyalty and its implications on market strategy. Across industries, loyal customers are seen as a metaphorical “gold mine” and are an essential component of long-term success.
