[Nissan](http://www.nissan.co.uk/) recently released a commercial for their 4×4 vehicles in Europe, but unlike most car commercials they did not waste time talking about how cool their vehicles are or all their great features they have. Instead they created a creative commercial that represented Nissan’s “natural” 4×4 ability.
Archive for September, 2006
Marketing with life’s mistakes
People make mistakes in life all the time. It could be putting your shirt on backwards, mistaking a woman for a man or even kissing someone and then finding out that they are related to you. By taking these mistakes that happen in life and integrating them into commercials, you can create something that is both funny and memorable.
Catchup – 9/29/06
* [Micorsoft Digital Advertising Solutions](http://www.searchenginejournal.com/?p=3824)
Microsoft is announcing the launch of “Digital Advertising Solutions” and a media campaign to go with it. It’s an effort to bring together Microsoft’s various properties into a unified platform that gives advertisers ways to buy reach and audiences efficiently: Xbox, mobile, PCs and, maybe, TV.
Don’t forget to listen to what your customers are saying
Do you hear what your customers are telling you? Listening to the feedback from your users is important; the feedback that they can provide can prove invaluable to improving your business. It’s the real people that are actually using your products/services that are able to provide the best feedback. Your product, service or website directly benefits them, since they are the ones that are actually using it. This is especially important when you are launching something new and you do not really know exactly how things are going to go.
What you need to know about digg and Netscape
Many people have been using [digg](http://www.digg.com) and the [new Netscape](http://www.netscape.com) and think that they are exactly the same, but they are not. Both of them are community driven websites, but there are many differences between them that affect how well the stories you submit perform on them.
What I learned from FeedBurner TotalStats
[FeedBurner](http://www.feedburner.com) offers two main options for RSS tracking, the first is StandardStats and the second is [TotalStats](http://www.feedburner.com/fb/a/pro-totalstats). Most people use StandardStats because it is free, but if you have an extra $5 per month to spare here is why I think you should upgrade to TotalStats.
Everyone is an influencer
Lately, I have noticed that when it comes to tracking your buzz a lot of companies are only focused on tracking the so-called influencers. The problem that I have with this approach is that today, everyone is an influencer. You never know at any given time who can influence who and in what way. The barriers to publishing online are so low right now that anyone at anytime can damage your reputation, and they have a number of channels they can use to do so. That is why it is important to track everything and everyone, not just the influencers.
How to get StumbledUpon
[StumbleUpon](http://www.stumbleupon.com) is a popular social site that over 1 million people use. It is not as popular as [digg](http://www.digg.com) or [del.icio.us](http://del.icio.us), but it drove 17,209 visitors in the last 25 days to this blog. That makes it a valuable traffic source, so lets see how StumbleUpon works and how you can use it to get traffic to your website.
Secrets to Beating the Sandbox
Many of you may have websites or blogs that are not doing to well on Google because they are in the Google Sandbox. If you ever wondered how to get out of the Sandobx, [Andy Hagans](http://www.andyhagans.com/) from [Text Link Ads](http://www.text-link-ads.com/) recently wrote a detailed post on the “[Secrets to Beating the Sandbox 2.0 REVEALED: The Ultimate Guide](http://www.linkbuildingblog.com/2006/09/secrets_to_beat.html)”.
Tips on finding breaking news
Yesterday I posted on “[Making your blog popular through content](http://www.pronetadvertising.com/articles/making-your-blog-popular-through-content.html)” by using methods such as breaking news which can help boost your popularity. Although it can be effective it can be difficult and time consuming to try to break news, so here are some ways that might help you find breaking news:
