BusinessWeek recently published an article on “The Worlds Best Brands”. They made a profile of the top 100 global brands and included some brief information on each brand as well as their value.
Archive for July, 2006
Catchup – 7/28/2006
Google Maps has rolled out a new mobile version offering real-time traffic information in 30 US cities. The service also offers directions designed for those who are walking, in addition to driving.
Chrysler makes their cars memorable
Most car commercials talk about the new and exciting features that the car has. They usually end up being dull and boring which is why we usually have a hard time remembering them. Every once in a while you will see a unique car commercial that is funny and memorable.
Marketing the dull
A lot of companies sell dull products such as furniture, carpet and alarm systems. If you have ever watched a commercial on any of these products, the chances are that they were boring and had no humor to them.
Google ads hit the airways
We’ve known that Google was getting ready to put ads on the radio for awhile now, ever since the $102 million purchase of dMarc Broadcasting, an automated radio advertising company. Today Google actually began playing ads on a radio station in Detroit.
David Sifry’s tips for increasing blog traffic
More and more people are trying to increase the popularity of their blog. There are multiple reasons on why you might want to make your blog popular, but the question is how you can.
Viral marketing creates some buzz
Buzz marketing has been creating a little bit of buzz of its own lately. It seems like every time I refresh my feed reader there’s a new article about buzz marketing from a major publishing company.
A breakdown of Google’s ranking factors
Have you ever wondered why some sites are ranked so high on Google and why other sites are no where to be found? Over the last 5 or 6 years Google has been tweaking their algorithm to analyze on page (code) and off page (links) factors which affect how websites rank on their popular search engine.
Technorati’s new design
Yesterday Technorati launched its’ new personalized homepage. With the pressure from the competition (Sphere, IceRocket, Google Blog Search), and another round of funding, it makes sense why Technorati redesigned their homepage…
Movie marketing 101
Pick up the phone and spend a half-hour with a leading industry blogger. That’s what Universal did and they’re making waves because of it. This week one of their employees took a half-hour out of their day to call Chris Thilk, owner of Movie Marketing Madness blog, to talk about Miami Vice. This was one simple gesture that’s going a long way.
