Last week there was spam site that managed to get over 5 billion pages indexed and ranked on Google within a matter of weeks. Shorty after someone outed the site Google yanked all the pages from their index. Kudos to Google for taking quick action, a big smack upside the head for letting this happen in the first place.
Archive for June, 2006
Are your employees evangelists?
What does it say about your product when your employees use your competitors’ products more than they do your own? Based on a post from Andrew Hitchcock, Phillip Lenssen posted some statistics that show Microsoft employees use Google 3x more than they use MSN.
Buzz can hurt too
A lot of people use the power of buzz marketing because it can do wonders for their business, but there is also a dark side to buzz marketing where it can hurt your company’s reputation.
Maximizing Google click-throughs
Millions of people search Google on a daily basis and thousands of companies are advertising on Google’s sponsored listings using keyword targeted text ads. You may not always be able to afford the number 1 sponsored listing or rank above the fold in the organic listings.
Search marketing DOES build brands
Leave it to someone who has little to no experience with any real world search marketing to make a ridiculous statement that “search advertising does NOT build brands.” That is what Scott Karp from Publishing 2.0 is saying today.
Web Analytics: Advanced Stats
The analytics market is a crowded space with many players. There are a lot of robust analytics solutions that can track conversions, goals, revenue, expenses, and even allow you to create flexible dashboards.
Increase your visibility on blog search engines
Blog search engines such as Technorati, sphere, and Ice Rocket are great ways to bring more people to your site. What I really like about blog search engines is the people who use them tend to be the early adopters and the social media crowd. This should be your initial target audience. They’re the ones that will spread your message, of course provided they like what they see.
Technorati not just techno babble
If you search for just about any popular keyword on Google you will notice one site that continually comes up very high in the results, usually on the first page. This site is Technorati, a blog search engine, and when it comes to SEO they are absolutely killing it.
Marketing 2.0: Warner Brothers entices MySpacers
Superman is a popular character. He has had his own TV show, movies and commercials. He has a large audience that follows him wherever he goes. On June 28 his new movie, Superman Returns, is coming out and Warner Brothers have been promoting it like crazy.
Catchup – 6/16/06
comScore Media Metrix released May’s monthly analysis of consumer activity of top online properties. The social networking phenomenon continued its stratospheric ascent, as MySpace.com reached new heights with 50 million visitors in May and YouTube.com nearly doubled its traffic from April, reaching 12.6 million visitors. It’s amazing how fast these sites continue to grow, now they just need to figure out how to monetize the traffic.
