Using humor in advertising is probably the most universal way to reach people. Everybody loves to laugh, everybody loves to smile, and everybody loves to share the funny stuff. These days we are all getting emails from friends with links to funny videos, anticipating Superbowl commercials, and getting busted for forwarding a borderline joke to colleagues.
Archive for May, 2006
Web Analytics: An Introduction
Everybody has different needs in this world. Unfortunately, things can become very confusing when companies try making all kinds of products to suit all kinds of different customers. All of a sudden you end up with too many iterations of one thing and absolutely no clue how they all fit together or whose needs they are supposed to fulfill.
Usability and Ajax
Just because you can, doesn’t mean you should. Using Ajax on your website can be a good thing, but don’t just slap Ajax in there to ride the hype. Ajax should improve your website and make it better for your customers.
Catchup – 5/13/06
Google and Nokia are teaming up to release an updated version of Nokia’s 770 Internet Tablet. It will be fully loaded with Google Talk which will enable instant messaging.
Introducing Cameron Olthuis
We wanted to announce an exciting new addition to our team at ACS. Cameron Olthuis has joined ACS and will be blogging with me on Pronet Advertising. Cameron currently maintains his own blog and also participates regularly by commenting on many blogs in this industry.
Co-operating with Google
The last couple of days I have been playing with the Google Co-op, which you might have heard of. It’s been out for two days now so we have yet to see where it goes, but I thought I’d introduce a few features about it.
Google Trends Unleashed
One of the greatest things about search engine marketing and Internet marketing in general is that you have tons of data to work with. You can tell how many people are clicking on your banner ads, how visitors are getting to your website, who those visitors are, and tons of other stuff that gives you feedback on how your marketing is doing.
iPod Bloopers
You know you’ve got a strong brand when people are going through the trouble to make fun of it. Whenever a company makes a big impact with their marketing they always end up with a few mocks in magazines or on television. When this happens, it actually says a lot about the brand that is in the spotlight.
Getting Ranked 5 of 5
Getting and maintaining ranking is critical to your online success. As discussed in the previous four posts, the way that search engines decide how websites are ranked is decided by three main characteristics: code, content and links.
Getting Ranked 4 of 5
Optimizing code and content is essential to get ranking with search engines, but another element that deserves attention is link popularity. Link popularity is the number of websites that link to your website. The difficulty with link popularity is that you have less control.
