When the going gets tough, the tough are supposed to get going right? Well, it seems that when it comes to ranking some companies aren’t getting tougher, just a bit sneakier. I’ll admit that it is more difficult to get ranking these days and more creative tactics should be used, but the difference between creative [...]
Archive for April, 2006
Why Digg gets Dug
Face it, closing your eyes and wishing for ranking isn’t going to work. There are a lot of Web 2.0 companies out there banking on search engine popularity, but to get this takes a lot more than a good product, service, or website design. Some companies are successful because they have taken the time to build a website that will get them in the door with search engines in a big way. [Digg.com](http://www.pronetadvertising.com/articles/beginners-guide-to-digg.html) is one of these sites and probably one of the most successful social networking sites out there. So what is it that makes gets digg.com dug by search engines? Here are a few things that digg.com does which make it so popular with the search engines.
Catchup – 4/14/06
* Social search heats up: Microsoft and Eurekster in talks Eurekster is a community search engine. Microsoft is currently in the talks with Eurekster to either partner up or buy them out. * Cuban sells blog search engine IceRocket, a blog search engine owned by Mark Cuban, sells out to Think Partnership Inc. * Firefox [...]
Boot Camp Marketing
I'll be the first to admit that business as usual is a horrific bore. Normal marketing has become so blah that whenever anybody steps outside of that and has a little fun, the crowd responds. Apple is a perfect example of a company that had a little fun out there and took advantage of creativity and innovation to get people off their chairs and make some noise. In case you haven't heard yet, Apple released software that allows their computers to load Windows XP. This caught a lot of people by surprise (although there were rumors) and instantly resulted in a rampage of buzz and excitement.
Showing off and getting traffic
Website design seems to be the odd man out when it comes to increasing traffic. Everybody is so concerned with search engine optimization, pay-per-click advertising, banner ads, and email marketing that they fail to realize that a great design can also increase traffic. Those tactics are certainly some of the primary ways to increase traffic, [...]
Staying warm with your Buzz
Buzz is like a campfire. Weak products will cause your fire to flare up and die quickly, whereas good products will burn for awhile. Also, if you don't know how to build or take care of it you'll just end up with a pile of black sticks. Here are some tips for staying warm with your buzz.
Misguided Domains
We’ve all seen cartoons where a character walks into a store and the sign outside reads “Shoe Store”. This might be fine in cartoons, but it certainly doesn’t make sense for your website. A lot of people think it’s a good idea to have a keyword in their domain name because it might help with [...]
Crystal Clear Marketing
When it comes to your marketing message, don’t pull any punches. It is extremely important to differentiate your company from the competition and you need to make it crystal clear to your customers what it is that makes you different. Every product should have some obvious advantage over others and this is what allows them [...]
Top 50 SEO Resources
The sheer number of resources available on search engine optimization can be overwhelming. There are a ton of sites, tools, and conferences to choose from and it can be confusing and somewhat scary. I’ve compiled a list of good, credible resources here in order to steer you in the right direction and so you don’t [...]
Converting everybody, anybody, and all those in-between
There is an old fable that says you can’t please everybody, and if you try you’ll end up pleasing nobody. This works fine as a fable, but when it comes to your website you’ve got to please everybody because everybody is looking at your website. This can be a tricky task because there are a [...]
