One of the main things search engines look at when ranking websites is Code. Think of your websites code like you would think of decor when selling your house. You might have a great house, but if the decor is missing or bad then your entire house will be underrepresented and difficult to sell. Search engines are your buyer when you are trying to get ranking and they take a close look at things like URL strings, navigation, accessibility, headings and meta tags.
Archive for April, 2006
Getting Ranked 1 of 5
Using a search engine is not exactly complicated, and that’s the point. However, what search engines do to produce those results is a different story. There is a lot that goes into how search engines work but it all comes down to a few basic things.
AT&T – Reach out and touch EVERYONE
Most of the billboards we see carry a message that we can all understand. “Real California Cheese” is pretty self explanatory and there aren’t too many people out there who don’t know what Cheese is. So you can imagine my surprise when I saw this sign as I was driving on the 880 Freeway by the Oakland Coliseum
Marketing 2.0 Innovators
The new Web 2.0 websites offer a ton of opportunity to get outside of the box with your marketing tactics. Standard banner ads, links, and any other “typical” methods are no longer your only choice. In fact, they are far more expensive and far less creative than some of the things you can do these days. By combining both the old and the new, companies are able to do some pretty neat things.
World Domination Tips
So, you want to go global with your website eh? Not so fast, if you have ever traveled to another country you will appreciate just how different things can be despite the fact that we are all made of the same stuff. These differences are critical to a successful international launch and without truly understanding your market you could be making some big mistakes.
Google’s Hidden Talent
We’ve all surprised our friends with some random talent we have at some point. I guess I never realized that companies can do the same thing. Yesterday I was browsing through Google and found some “Specialty Search Engines” that they have released. They have U.S. Government, Linux, BSD, Apple Macintosh, and Microsoft search engines available.
MSN’s new home page
There has been a lot of talk lately about realigning high traffic homepages. MSN is currently testing a modified homepage design. There are some major differences then just a new look. The new homepage makes better use of screen space, primarily by changing the placement of several sections.
Marketing 2.0: An Introduction
The printing press did for communication what the Internet is doing for marketing. Both changed the medium of mass communication and both revolutionized the way things get done. We are starting to see a new trend these days with all of the Web 2.0 applications out there. The Internet has reached critical mass allowing social [...]
Schizophrenic Domains
Would you ever consider listing your business in the phone book under a different name? Unless you don’t want business, you probably wouldn’t. The same exact principle should apply to your domain, but be prepared to fight dirty. Nissan (Cars) is currently suing Nissan.com (computers) over the domain. They are obviously upset about the fact [...]
Would you like a tie with that motherboard?
If you have ever been to the Men’s warehouse to buy a suit then you’ll probably understand the concept of perceptual contrast and how they use it to get you to buy more stuff. The idea here is that they first sell you a suit then they sell you that generic black jacket, socks, ties, [...]
