Valleywag reports that “Google wallet should end click fraud”. Over the past few months. there have been rumors about a Google Wallet service coming out that will rival PayPal.
Archive for February, 2006
Ways to improve the conversion of Pay-Per-Click advertising
There are two main parts of a PPC campaign, the advertisement and the landing page. The advertisement is the text ad that appears above or to the right of the search engine’s organic results. The landing page is the webpage that a visitor arrives at after clicking on an advertisement.
Will Google change offline media forever?
As reported by Eric Sass in an interview conducted with Patrick Keane who is Google’s director of Advertising Strategy, Google plans on helping advertisers measure the effectiveness of traditional media advertisments.
Microsoft buys into mobile search
According to CNET’s news.com,Microsoft has just acquired MotionBridge. MotionBridge is a company that specializes in mobile search.
Understanding Your Customers
A better understanding of your customers is one of the keys to running a successful business. Understanding your customers can help you make your product or service better. Much can be learned about the needs of your customers by listening to them.
Blog Relations
Many companies are trying to use the power of blogs to market and introduce their company to others. The companies that are able to successfully use this new medium are doing so by paying attention to blog posts and their comments.
Gmail Chat vs. Campfire
Google has just started to integrate Google Talk with Gmail. This announcement comes only a few days after 37signals briefly opened up Campfire, group chat for businesses, for testing.
Catch those thieves!
Don’t you hate it when you loose your wallet? I know I do. Every time I loose my wallet, the first thing that occurs to me is, did someone steal it? The sad thing about it is, usually you never find out. What if you never knew that your wallet was stolen? What about your website?
Who cares about bloggers?
Everybody should care about bloggers! Why?
The recent growth in blogging has created a huge opportunity for companies who are able to embrace the blogging phenomenon.
