10 Most Popular Brands on Digg

What brands are the most popular with the Digg audience? I did a little research to gather some data so I can figure out what brands are mentioned most on Digg. What I did is I looked at the number of times a story with the brand name in the title, description, or URL has appeared on the Digg homepage in the last year.

Top 10 brands on Digg

digg brands

Apple - 1731
Wii - 1503
Microsoft -1502
Google -1484
Linux -1390
Mac -1374
Windows - 1337
Nintendo - 1112
Yahoo -1105
Digg - 877

Some other fun stuff...

Console Wars

Wii - 1503
Xbox - 781
PS3 - 787

iPod vs Zune

iPod - 690
Zune - 154

I'm a Mac - I'm a PC

Apple - 1731
Microsoft - 1502

The Big 3

Google - 1484
Yahoo - 1105
Microsoft - 1502

Who is more evil ?

RIAA - 186
MPAA - 85

This analysis was done purely out of my curiosity, but this data does hint at the preferences of Digg users. Have you learned anything from it?

Enjoy the post? Here are some more that may interest you.

SES

Trackbacks (1)

Brain Barn, March 29, 2007

“Brand Recognition in Blogs” — Over the recent years, the popularity of blogging and weblogs has increased tremendously and shows no signs of slowing down. With as many as 1.3 million posts made per day, weblogs are right up at the top with other mainstream media outlets such as te...

Reader Comments (34)

Muhammad Saleem, March 29, 2007

There is one thing that we should note. Popularity doesn't necessarily imply that the company/service/product is featured in a positive light.

Notables: Microsoft, RIAA, MPAA

Peluka, March 29, 2007

I really wonder if quantity is really popularity. I'm sure that Digg users love Apple, and Wii. In the other hand, Microsoft looks very "popular" (over Google!) but if you find the way to measure quality, the result is surely going to be some kind of different. Agree?

Anyway, is a very useful investigation.

Cameron Olthuis, March 29, 2007

Peluka, You're right as Mu mentioned. I suppose I should have used different wording in the title. I just thought that mentions = popularity on Digg. Whether it's positive or negative Diggers still like stories about it.

Caleb, March 29, 2007

Wow! Awesome breakdown Cameron. It's great to see what we felt all along displayed in numeric and visual data.

Bilal Hameed, March 29, 2007

Nice Analysis Cameron, I am sure Serph has sound people behind its back. Apple being the top brand comes as no surprise to any one i guess.

JATS, March 29, 2007

In the graphic you put WIDOWS instead of (i think)Windows

Cameron Olthuis, March 29, 2007

Jats, yep, fixing that. Thanks

Hip Hop, March 29, 2007

lol I'm a regular on digg and I would have to agree with all of those

Ben, March 29, 2007

That might be possible if they didn't have laws protecting 12 year olds from it.

ars, March 29, 2007

YEAHH!!!! NO SONY IN TOP TEN. LICK ITTTTTTTTTTTTTTTTTTTTTTTTTTTT !

Stupid chart, March 29, 2007

This is stupid, half of your graph is double input (Microsoft/Windows, Nintendo/Wii, Apple/Mac) if you're going to do something like this you cant compare apples to oranges (or Macs). You can compare the company Microsoft to other companies like Google or Apple but not against products like Windows (which they make and automaticly get points for)

Chris, March 29, 2007

Your list is flawed.

I did not know that Wii and Nintendo were different brands. I also did not know that Apple and Mac are different also. Along with Microsoft and Windows.

I suggest that you redo your list and make it compatible with the minds of most of the population of Digg readers.

Tigereye, March 29, 2007

Amen "STUPID CHART"

You're confusing "brand" with "product" which throws this whole chart out of whack.

--TE

Cameron Olthuis, March 29, 2007

Hate to break it to you guys but those are still brands.

Matt Albiniak, March 29, 2007

"Have you learned anything from it?"

As a daily digg user, I'd say no. I'd say duh. Might be worth something to someone, but seems like pretty obvious data.

m3mn0n, March 29, 2007

Actually no, moron.

Nintendo is the brand, Wii the product. And so on.

To put these two against one another in such a list is retarded.

How do you really say something is about the Wii but not about Nintendo? If it's about the Wii, it's about Nintendo. Period.

Bobby, March 29, 2007

Ummm... Mac, Windows, Wii... those are products... not the "Brand" which is Apple, Microsoft, Nintendo respectively. The numbers should be combined for those respective product/brands and more brands should then be included in your list.

Bill, March 29, 2007

Fun list, Cameron

A brand is the name of a product or a service or manufacturer, and often the information and set of expections associated with that product or service or company in the minds of people.

Nintendo is a manufacturer, and Nintendo is a brand. Wii is a product, and Wii is a brand.

1066Rick, March 29, 2007

People seem to be getting very hot under the collar over a fun piece of research.

allsux, March 29, 2007

http://www.allsux.com for more on the omnipresence and wackiness of google

Piggy, March 29, 2007

It seems like every other article is about how the Wii is beating the PS3.

mypapit, March 30, 2007

wow, there's many apple fanboys in digg.com

Ethiopian, March 30, 2007

Well from what ive read on digg recentely it doesnt seem like ps3 is very loved most of the articles are about how bad ps3s are im just saying this cos im a microsoft fanboy and i disliked seeing ps3 above 360

mark, March 30, 2007

I expected more PC users than MACs... I guess Apple people love digg.

Paddington, March 30, 2007

With regards to the big three, why aren't they decending order like the rest of the results? We all hate Microsoft but "the Data" says it has the most results. Where's the uniform? Sorry for jumping up and down and being picky. I like your chart. I like Apple :)

James K. Polk, March 30, 2007

@mypapit: Apple fanboys have the free time to visit digg. Microsoft fanboys are too busy with their config files, application registry, and driver issues; and Linux fanboys are still trying to install their OS.

Ken Savage, March 30, 2007

F this I'm switching to an Apple laptop.

Cameron Olthuis, March 30, 2007

Paddington, The first list was in order, after that I just did it randomly. No rhyme or reason.

Pablo Palatnik, March 30, 2007

Is this brand popular in the Tech section in Digg or across the board?

Cameron Olthuis, March 30, 2007

Pablo - across the board, minus the video and podcast section.

live tv, March 31, 2007

So many lists like this, but you're the first to do a graph!

Jo, March 31, 2007

Apple is just better at creating a buzz.

Jo

Motorcycle Guy, April 22, 2007

Digg isn't a brand silly, just a reflection of the digg community's narcissism.

iva, May 24, 2007

Jo, Apple are really good at product design, really. after all, what buzz could last for 5 years and still counting?