Online Marketing Alternatives for SEO
Think of this scenario: You have a new business, and you want to promote it online. Of course, you’ll need a website and apply search engine optimization strategies for it. But when you approached an online marketing firm, they politely told you that SEO is not the solution. As a result, you’ll …
How to Respond to Negative Reviews
While it’s important that you gain customer reviews for your business, it can be frustrating to receive a negative feedback. However, it’s best not to let your emotions take over. Breathe and then respond to negative feedback professionally, the same way you’ll approach a positive review.
C…
Facebook Marketing: What You Need to Know
How you promote your business on Facebook is really up to you. However, there are unwritten guidelines on how you can properly build your online presence. The key here is engaging your fans and making it fun for them to communicate their needs.
Learn the best practices of Facebook Marketing below…
McDonald’s makes Another Hashtag Campaign on Twitter
After the #McDStories fiasco last Wedensday, McDonald’s released another hashtag campaign on Twitter. Called the #littlethings, the fast food giant introduced the new campaign at 11:42 EST with the following tweet:
“No line at the bank, a large tax refund, & those extra fries at the botto…
Taking Advantage of Facebook’s Subscribe Button
According to a Facebook report posted by Vadim Lavrusik (Journalist Program Manager) and Betsy Cameron (Data Analyst), thousands of journalists have enabled their subscribe button since its release last September. It allows users to receive status updates from another user, without sending out a fri…
Google+ Now Lets Users add Nicknames or Pseudonyms
Google+’s Common Name Policy initially stated that only real names and identities will reside on the young social network. In fact, Google started deleting accounts which violated the rules last summer. In response to this, popular blogger Robert Scoble, who goes with the online pseudonym “Scobl…
“Don’t be Evil” Tool Includes Other Social Signals to “Search Plus Your World”
After Google announced its “Search Plus Your World,” many users were unhappy that it only includes social signals from Google+. Because of this, a browser bookmarklet called “Don’t be Evil” was released. This tool, which is created by Focus on the User, changes three parts of “Search Plu…
Starting the Social Media Campaign for Your Business
Nowadays, even the business sector is into the social media frenzy. In fact, you won’t see a brand that doesn’t have a social network. However, this is more than a fad. When used properly, it can help businesses reach their existing and potential market. Of course, you’d want to establish your…
“Ask on Google+” Invades Search Engine Results
Google+ continues to invade the search engine results pages (SERPs) with its “Ask on Google+” feature. It basically encourages users to ask their Google+ friends about what they’re searching for. However, this feature is only available to selected users.
As shared by a Google spokesperson o…
Google Updates its Algorithm to Bury Ad-heavy Websites
Google launched an algorithm update last January 20 to help users find high-quality websites on search results. The change will be seen on the website’s layout and the “above the fold” content presented to its visitors. “Above the fold” is the part of a web page that’s visible to a user …
