Five Crowdsourcing Sites that Give Small Businesses Quality Designs on a Budget
Written by Loren Baker on July 7, 2010 | 11 comments
The recession had a strong impact on how small business spend money on online marketing and advertising, and pretty much on everything else that has anything to do with online visibility. Many businesses resort to DIY tools in an attempt to save money. For some the strategy works (particularly for those with some skill), but many others fail lamentably. Micromanaging is never a lucrative solution: it's time consuming, unrewarding, and it burns up resources that could be used effectively somewhere else. There are alternatives to DIY that don't break the bank, and, in the end, have significant benefits. Crowdsourcing is one of them.
Bringing Products to Life with Clever Ads
Written by Selena Narayanasamy on July 5, 2010 | 8 comments
Marketing and advertising are interesting avenues when it comes to products that may initially be considered "bland" or "not exciting". Creative professionals have such an uncanny and amazing ability to bring these "ordinary" products to life through commercials, motion graphics, visual effects, and more.
I know you're probably expecting (and hoping) to see hilarious commercials for beer and other products that have proved to be pretty risque. I hate to put a damper on things, but I've decided to choose something pretty nonchalant, and show you how clever and well thought out marketing can make all the difference in breathing life into a product.
Social Media Press Release Tips
Written by Selena Narayanasamy on June 28, 2010 | 13 comments
A comprehensive and effectively written social media release can do phenomenal wonders for any online business. They bring exposure, traffic, and heightened awareness, as well as encourage calls to action and energize various sectors of the online community in many different ways.
A social media press release needs several pieces to make the whole, in order to work properly and achieve the end result that will meet the goal of the business issuing the release. These components will include, but aren't limited to, bookmarking networks, the software tools to host conversations, social chats, contextual tags and even video-based interfaces for immediate social networking.
Picking the Right Affiliate Marketing Software
Written by Neil Patel on June 24, 2010 | 5 comments
When working with affiliate marketing, you need to be able to understand and pick the right software to fit your needs. There are tons out there (believe me, I've started looking and informing myself already) but sometimes it's just overwhelming. You can't really rely on word of mouth for these things, or reviews, because each one will fit you differently. Only you can decide what is right for you.
Social Productivity Tools for the Social Entrepreneur
Written by Loren Baker on June 18, 2010 | 23 comments
Effective time management is one of my daily pursuits as the more I get involved in, the more important optimizing my time online allows me to do more things in less time.
There are tools that are useful to both the entrepreneur, as well as to a team you may may need to establish for a large campaign.
What social productivity tools are most effective? What tools can an online business use to promote and market their product or service in a positive, viral manner?
Although there are several tools that can be used in maximizing social productivity, there are four especially useful tools that can accelerate a user's production levels- and one bonus.
BlueGlass LA : Super Online Marketing Conference
Written by Loren Baker on June 4, 2010 | No comments yet
BlueGlass LA, on July 19th & 20th, will be kicking off the new premier BlueGlass conference series by the teams of Search Engine Journal, Search & Social and 10e20.
Moderated by Chris Winflield, Dave Snyder, Jordan Kasteler, Brent Csutoras & myself ... the speaker line up will be amazing, as well as the amazing location in West LA!
4 Key Strategies for Pimping Your Facebook Page
Written by Loren Baker on June 4, 2010 | 12 comments
Having a Facebook page can be an enormous business asset. By simply applying 4 key strategies to your Facebook page, you can set yourself apart from the "Me too!" marketers.
Big companies have started turning towards Facebook pages as a marketing medium. In fact, some companies have done away with their conventional websites in favor of their Facebook pages. The potential is huge, given the percentage of the population engaging on social networks, and if applied properly, can be immensely profitable.
10e20 Adds Brent Csutoras as New SVP of Viral Marketing
Written by Loren Baker on June 2, 2010 | 1 comment
10e20 announced today the acquisition of Brent Csutoras, Inc. (BCI), the social media arm of Brent Csutoras, which means that Csutoras will now join Chris Winfield at 10e20 in the role of SVP of Viral Marketing.
5 Ways to Connect Facebook with Your Business Life
Written by Loren Baker on May 31, 2010 | 3 comments
I'm a big fan of Facebook and as a matter of fact, I spend more time on Facebook than LinkedIn, Twitter or even GMail. One reason is that fundamentally, Facebook Apps make the social network the dashboard for my life on the web. And with Open Graph, Facebook will follow me everywhere I go, especially in the business world.
If you consider Facebook not just a social networking site but something that can help you promote your business, network with clients, communicate with business contacts and collaborate with coworkers, well then you are on the right track. As proof, here are five business networking tools and apps that I suggest you utilize to integrate business into Facebook, and vice versa.
Salesforce Launches Wordpress to Lead Plugin
Written by Neil Patel on May 9, 2010 | 2 comments
One of the major features of the Wordpress blogging platform that makes it as a widely used and very popular CMS is its simplicity and functionality. Even sweeter is the fact that Wordpress has a very distinct feature that extends what it can do - plugins.
For the past several years Wordpress has amassed a large database of plugins which covers many things, from a simple traffic analytics to the creation of periodic newsletters and more. Well, plugins aren't just for blogs anymore.
